Privacy Policy

This Privacy Policy explains how InfoPie Ltd ("we," "us," or "our"), operating the website factsonline.club (the "Website"), collects, uses, protects and discloses information about you when you visit our Website.

We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other global privacy laws, including the requirements for operating Google AdSense globally.

Effective Date: 1 September, 2025

1. Contact Information

The data controller responsible for the processing of your personal data is:

  • Controller Name: InfoPie Ltd

  • Location: United Kingdom

  • Contact Email for Data Requests: info@infopie.co.uk

  • Website: https://infopie.co.uk

2. Data We Collect

We only collect data that is necessary for operating the Website, analysing traffic and serving advertisements.

A. Data Collected Automatically (Log Data, Cookies, and Tracking)

When you visit our Website, our servers, and third-party services (like Google AdSense and Google Analytics) automatically collect certain information:

  • Identifiers: Your IP address, device type, operating system and browser type.

  • Usage Data: Pages viewed, the time and date of your visit, the time spent on those pages, and referring website addresses (the site you came from).

  • Tracking Data: Data collected through cookies, pixel tags and other similar technologies. This data is primarily used for serving personalised advertisements and improving website performance.

B. Data Collected Directly (If Applicable)

We collect personal data directly from you only when you voluntarily provide it to us via the contact form on our Website. We do not have any other mechanism to collect other information about you.

  • Contact Form Data: When you submit a query via our contact form, we collect the information you input, which typically includes your name and email address, along with the content of your message.

3. How We Use Your Data and Our Legal Basis (UK GDPR)

We use the data collected for the following purposes, relying on the corresponding legal bases under the UK GDPR:

Purpose of Processing Type of Data Used Legal Basis (UK GDPR)
Website Operation (Security, troubleshooting, site maintenance) Automatic (IP Address, Device Info) Legitimate Interest (To secure and properly function the Website.)
Serving Advertisements (Including personalised and interest-based ads) Automatic (Cookies, IP, Usage Data) Consent (Required for advertising cookies. We obtain this via our cookie consent banner.)
Website Analytics (Understanding visitor trends and page popularity) Automatic (Usage Data, Cookies) Legitimate Interest or Consent (Depends on specific tool settings, assumed Consent for non-essential cookies.)
Responding to Queries (Via Contact Form or direct email) Direct (Email Address, Content of Email) Legitimate Interest (To communicate and respond to user inquiries.)

4. Disclosure and Sharing of Your Personal Data

We share your personal data with the following categories of third parties:

  • Google AdSense: We use Google AdSense to serve advertisements. Google uses cookies, including the DoubleClick DART cookie (or equivalent), which enables it to serve ads to our users based on their visit to their site and other sites on the Internet.

  • Google Analytics: We use Google Analytics to measure and analyse user traffic and usage patterns.

  • Hosting Providers: We use a web hosting service to store the Website data.

  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order).

5. Cookies and Your Choices

A cookie is a small file stored on your device. We use cookies to improve your experience and, critically, for advertising.

  • Advertising Cookies: We use advertising cookies from Google and other approved third-party vendors. These cookies enable us to show you ads that are relevant to your interests.

  • How to Opt-Out: You can opt-out of personalised advertising by visiting Google's Ad Settings or by managing your cookie preferences through the mechanism provided on our Website. You can also disable cookies entirely in your browser settings, though this may impact the functionality of the Website.

6. International Data Transfers

As we operate globally and use services like Google AdSense (which is based in the USA), your personal data may be transferred to and stored in countries outside of the United Kingdom and the European Economic Area (EEA).

When we transfer your data outside the UK/EEA, we ensure a similar degree of protection is afforded to it by implementing safeguards such as relying on Standard Contractual Clauses (SCCs) or other lawful mechanisms as required by the UK GDPR.

7. Your Data Protection Rights (UK GDPR)

Under the UK GDPR, you have the following rights concerning your personal data:

  1. The Right to Be Informed: You have the right to be informed about how your personal data is being used (this Policy serves that purpose).

  2. The Right of Access (SAR): You can request a copy of the personal data we hold about you.

  3. The Right to Rectification: You can ask us to correct data that is inaccurate or incomplete.

  4. The Right to Erasure ('Right to be Forgotten'): You can ask us to delete or remove personal data where there is no legitimate reason for us to continue processing it.

  5. The Right to Restrict Processing: You can ask us to suspend the processing of your personal data.

  6. The Right to Data Portability: You can request that we transfer your personal data to another party.

  7. The Right to Object: You can object to the processing of your personal data in certain circumstances (e.g., direct marketing).

  8. The Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner’s Office (ICO).

To exercise any of these rights, please contact us at info@infopie.co.uk.

8. Children's Information

Our Website is not directed at children under the age of 16. We do not knowingly collect Personal Data from children under 16. If you believe we have inadvertently collected data from a child under 16, please contact us immediately.